Samsung has changed the specifics of the business several times and with it the company logo. The current symbol is considered an example of successful rebranding, largely thanks to well-developed marketing and large-scale advertising events. It is completely unlike previous versions – in terms of color palette and font.
The word “SAMSUNG” is similar to DDT Cond SemiBold and Helvetica Black. It is characterized by clear lines, multiple angles, and a lack of serifs. The letter “A,” which consists of only two diagonal strokes, deserves special attention.
Another notable feature of the emblem is the dark blue color (# 034EA2). It is used for the lettering, while the surrounding background is white.Download this font for free